A brain child of two sisters, Myra Qureshi and Rema Taseer, Conatural was launched to create a new standard in the Pakistani beauty industry. Seeing how unaware people in Pakistan were of the hazards of toxic chemicals in cosmetics, Myra and Rema’s goal was to inspire, empower and educate and provide beneficial beauty solutions. Realizing the importance of healthy ingredients, Myra and Rema wanted to create beauty products as safe as they were effective. They made the decision to create only 100% organic & natural hair and skin care products without using toxic chemicals such as Parabens, Triclosan, Artificial Musks, PPD, Silicones and Sulphates and to change the paradigm of the beauty industry. They researched and tested their formulations on Pakistani skin – to make products that work for the South Asian skin type.
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