Activations Associate – Lahore

Support Marketing teams in planning, managing and execution of on ground Brand Activations in line with Brand Promise and as per agreed standards.

• Be an integral part of ICP (Integrated Commercial Planning) to better understand business rationales and add value in the management of on ground Brand Activations
• Monitor and analyze on-going activations to identify opportunities and issues to help brands refine activations & formulate future strategies
• Ensure achievement of individual brand activation targets for all BTL activities. Manage and Supervise each brand activation to drive consumer pull and loyalty
• Play key role in hiring, training and development of third part Brand Ambassadors to ensure high quality of Brand representation
• Laisse with Brand and Media Procurement Teams for Activation ideas finalization, agency selection and benchmarking performance for future assignment of projects and building long-term partnerships
• Support Media and Activations Manager in Media Activation Projects and Media Training / Review sessions
• Track competitors’ activations, draw inspirations and learn from others’ experiences

• Bachelors/ MBA degree in marketing/sales or any business related field
• Fresh/ 1-2 years’ experience in Marketing and Sales or CCSD, involved in planning and execution of consumer contact activities in FMCG company